Marlboro has a strong brand which is built on selling death. They do not sell death as the product though. They sell "be a rebel," "satisfaction to the end," and other abstract bullshit about individualism.

The level of their customer care is not best described by the number of customers they kill each year. I can do them one better. Why is it that people think I AM MARLBORO because I write their Marlboro Miles phone number down on one of my pages?

Sure the laws have changed how they can market, but its piss poor marketing when I receive an email like this directed to another company because they were not there for them.

Thank you Marlboro for giving my future marketing book some substance.

to whom it may concern,
Hi ! My name is (black lungs) I have smoked your cigarettes sense I was 18....I must say that you produce a fine product I have tried many brands over the years but I keep coming back to Marlboros cause of the great flavor and fulfillment that they give me.. nothing has matched it..... I watch these truth commercials and even though they make a really good valid point I must say that I will be a loyal consumer of your product for as long as I can....
I recall times when I have had people come to me and ask why do I smoke???? I usually look at the and smile replying that nothing satisfy me like the rich taste of a red !!! usually getting a smile out of the other person....Well I'm not going to waist any more of your time, just wanted to write you and thank your company for producing such a fine product

sincerely
black lungs