Essentially that is the difference between conservatives and liberals.

Most people have both stearn father and nurturing aspects in their lives. The trick is to find the people in the middle, activate the portion of their brain assoicated with the type you want them to vote for, and then carry that thought proccess over from that corner of their mind into politics and the voting booth...while not insulting them or activating defense mechanisms.

Don't Think of an Elephant by George Lakoff is an awesome book about framing that I can not recommend highly enough.

Froogle Search for the book

The Rockridge Institute