I like the idea of those promoting strict family values and trying to legislate their morals on others getting it broke off.

The great thing about the web is that people are people and will do stupid stuff...but now there is a written and graphical record of how hypocritical the moral values people are, and when they change their stories they get caught on that too.

Once Google (or another internet company) has enough content and knows people well enough to recommend stuff to the average person eventually a small % of people are going to control what most people see and are recommended. The part that is going to be shitty for corporations and politicians is that people like you and I will likely be the ones who are controlling what people find.

Invariably, unless they destroy the web (they being government or the commercial interests tied to Google), the cost of being dishonest (and overcompensating to make up for their own flaws) is going to increase year over year and even day over day.

Imagine how much better the world would be if we didn't have to create false enemies to blame our own faults on...and if people didn't follow or elect those who do.